Hayward Mercantile Celebrates 25 Year Anniversary
Celebrating 25 Years of Hayward Mercantile LLC!
For 25 years, Hayward Mercantile LLC has been a cherished part of Downtown Hayward, welcoming generations of families through its doors. For many, a trip to Hayward simply isn’t complete without stopping at the Mercantile. It’s become a tradition—one that has created lasting memories for locals, seasonal homeowners, and visitors who return year after year.
What began as Truly Wisconsin cheese & gift shop evolved into one of the Northwoods’ premier specialty kitchen, gourmet store and shopping destination. While its reputation was built on quality cookware and kitchen essentials, today Hayward Mercantile offers an experience that inspires gathering, entertaining, cooking, gifting, and celebrating life’s special moments.
Whether you’re preparing a holiday feast, hosting family and friends, or searching for the perfect gift, you’ll find everything you need—from cookware, bakeware, mixers, Dutch ovens, roasters, serving platters, gravy boats, appetizer displays, salad bowls, peelers, slicers, knives, utensils, thermometers, and innovative kitchen gadgets to gourmet marinades, sauces, mixes, seasonings, and their famous imported gourmet infused oils and vinegars. Every visit offers something new to discover.
Over the past quarter century, Hayward Mercantile has grown far beyond a kitchen store. Today, guests can browse gourmet foods, entertaining essentials, unique gifts, scented lotions and men’s care products, wine accessories, cups, mugs and travel containers, The Lodge cast iron cookware, grills, variety of kitchen must-have mixers & appliances to help make cooking easier and carefully curated merchandise that reflects the warmth and character of everything you want or need in your home kitchen and entertaining space. It’s the kind of store where you walk in looking for one item and leave with inspiration, a few unexpected treasures, and maybe even a new family recipe.
More than anything, Hayward Mercantile has become woven into the traditions of Hayward itself. Grandparents now bring grandchildren to explore the same aisles they once enjoyed. Families make it an annual stop during vacation. Friends gather to sample oils and vinegars, discover new products, and find the perfect gifts to bring home. Those simple moments have become treasured memories for thousands of visitors over the past 25 years.

Join the 25th Anniversary Celebration!
Celebrate this incredible milestone with:
• Live product demonstrations
• Special anniversary discounts
• Exciting prize giveaways
• A live radio remote
• Fun for the entire community!
In Hayward Mercantile’s ~ Jeff’s own words:
“This milestone is a reflection of the support and loyalty we’ve received over the years, and we can’t wait to share our gratitude with all of you. Whether you’ve been with us since the beginning or are new to the Mercantile family, this event is for everyone!”
Congratulations to the entire Hayward Mercantile team on 25 remarkable years of serving Hayward with passion, quality, and hometown hospitality. Thank you for helping make Downtown Hayward a destination where traditions are made, memories are shared, and every visit feels like coming home.
Downtown Hayward is truly a better place because of businesses like yours. We are incredibly fortunate to have Hayward Mercantile as part of our Main Street family. Thank you for 25 years of inspiring home cooks, bringing people together around the table, and creating experiences that generations will continue to cherish. We wish you continued success and many more years of serving our wonderful community. Cheers to the next 25 years!
Images & Written By: Wendy Miller, Social Media Manager ~Haylo Design

