A New Outlook & Visual Brand Identity for the Downtown Hayward Business Improvement District
We are excited to present our NEW Logo and Visual Brand to the world. We identify the Hayward Business Improvement District as “Downtown Hayward WI”, a welcome hub with economic vitality and activity in the heart of the community.
Our New Logo encompasses an icon that identifies as a location marker and a heart that evokes a sense of emotion with “love for Downtown”. Our downtown district is a thriving, fun environment where businesses line the streets and people love to hangout and socialize. The current slogan emphasizes this, “in the heart of it all”, which compliments the new logo design and signifies the district is in a central location of the city.
Our vision is to continue to be the welcome hub, a centralized resource that communicates, supports and promotes businesses and works together on activities and events to attract locals and visitors to spend time in “Downtown Hayward WI”. Our goal is to be a premier destination, everyone’s favorite place to visit, loves to explore, socialize and hangout.
Our story, “Downtown Hayward WI” was developed to highlight businesses in this unique area (district) that offers a wonderful stress-free experience, a place to relax, celebrate life & enjoy each other’s company. Oh what fun it is to spend a day in Downtown Hayward WI connecting with family and friends and meeting new people. Enjoy sipping, shopping, eating, and exploring in our beautiful little hallmark town with adventures and fun that transpires to wonderful memories that last forever. “It’s the best part of the day and your favorite place to visit!
The Downtown Hayward WI new logo depicts a strong character and connection with our brand story, vision and goals. The new outlook and graphics are the perfect combination of elements that establishes a memorable and recognizable brand. It creates a powerful association and connection with the visitor and consumer.
The New Visual Brand Identity represents both the unity of our Downtown Community and that it’s everyone’s favorite place to stop and visit in Hayward, Wisconsin.
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